# Portfolio A live salon redesign, and representative studies. Anonymous client details and figures are illustrative. Case studies from IMPLARA LLC: the Inspirations Salon redesign, and representative work on an AI-assisted pentest, an AI voice agent, an owner assistant, lead follow-up, and cloud operations. ## Inspirations Salon Hair salon. Full redesign. Services: Booking-first, Modern platform. We replaced Inspirations Salon's previous home page, shown from a January 2026 archived capture, with a booking-first site rebuilt on a modern, fast platform. Live site: [inspirationssalon.net](https://inspirationssalon.net) ### Before and after - **Before, desktop.** [/portfolio/inspirations-salon/before-desktop.webp](https://implara.com/portfolio/inspirations-salon/before-desktop.webp) - **After, desktop.** [/portfolio/inspirations-salon/after-desktop.webp](https://implara.com/portfolio/inspirations-salon/after-desktop.webp) - **Now on mobile.** [/portfolio/inspirations-salon/after-phone.webp](https://implara.com/portfolio/inspirations-salon/after-phone.webp) - **See the full old page.** [/portfolio/inspirations-salon/before-full.webp](https://implara.com/portfolio/inspirations-salon/before-full.webp) Before: archived capture of the previous site, January 2026. The comparison is on [https://implara.com/portfolio#inspirations-salon](https://implara.com/portfolio#inspirations-salon). ### What changed - **Layout & structure.** The old home page was one long fixed-width scroll: a hero, Why Choose, a three-step scheduling explainer, testimonials, a top-rated block, and a 2022 blog slider. Links sat only in the footer; no header menu showed in the capture. The new site keeps a header with a six-item nav, the phone number, and Book Now, and splits the rest into Services, Team, Gallery, Journal, and Visit. Address, hours, and a map live on Visit. None of those were on the old home page. - **Branding.** The old site set the salon name in red serif type over a grayscale portrait, with red and black pill buttons and red icons. The redesign uses a lowercase "inspirations salon" wordmark over a full-bleed video of the salon, Playfair Display and Karla, and a quieter white, gray, and beige palette. - **UX & booking.** The old page repeated "Book Appointment Here" and "See Our Services," and said staff would confirm bookings by email. The new site books from the header Book Now and from per-service Book buttons. On a phone, call and book are one tap. The contact form is protected. - **Tech & performance.** The previous site was harder to keep fast and secure. The new one is built with modern web technology for speed and reliability. Secure by default: HTTPS everywhere, hardened headers, and protected forms. ## Professional services firm Regional business. AI-assisted pentest and hardening. Services: AI recon, Hardening. The public site failed basic checks: weak TLS and security-header grades, mail that still allowed spoofing, and outdated or exposed paths. An AI-assisted pass mapped the issues, a person verified each one, and then we fixed what held up. Representative engagement. Client details and figures anonymized and illustrative. ### What we did - **AI-assisted recon.** An AI-assisted pass mapped the public site from the outside and proposed 23 issues: 4 critical, 7 high, and 12 medium or low. - **Human verification.** A person checked every candidate before it counted, and set aside anything that did not reproduce. - **TLS, HTTPS, and HSTS.** Served the site over HTTPS and hardened HSTS. - **Security headers.** Set Content-Security-Policy, X-Frame-Options, and Referrer-Policy. - **DNS and email authentication.** Published SPF, DKIM, and DMARC. - **Plugins and dependencies.** Patched outdated plugins and dependencies the scan flagged. - **WAF and rate limiting.** Put a web application firewall and rate limits in front of the site. - **Admin and login.** Closed exposed admin and login pages and tightened how they are reached. - **Backups.** Checked that backups could restore the site. ### Results 23 issues found: 4 Critical, 7 High, 12 Medium or low. Critical and high findings fixed within 5 business days. - **Security headers.** F → A - **TLS.** B → A+ - **DMARC.** p=none → p=reject - **Page load.** Baseline → 38% faster Illustrative figures. Not a report from a named client. The case study is on [https://implara.com/portfolio#security-scan](https://implara.com/portfolio#security-scan). ## Regional IT services provider Help desk. AI voice agent. Services: 24/7 answers, Human handoff. Calls waited on a person, and after hours they waited until morning. An AI voice agent now answers at once, finishes the common requests, and hands the rest to someone with the context already written down. Representative engagement. Client details and figures anonymized and illustrative. ### What we did - **Answer the line.** The agent picks up every call, including nights and weekends, and starts speaking in under a couple of seconds. - **Common requests.** It walks callers through password resets and account status checks without opening a ticket first. - **Scheduling.** It books, moves, and confirms routine appointments while the caller is still on the line. - **Tickets.** Anything it cannot finish becomes a ticket with the caller’s words and the steps already tried. - **Human handoff.** When a person should take over, the agent passes the call with a short brief so the caller does not start again. ### Results 62% resolved without a person: Under 2s Typical answer, 24/7 After-hours coverage. After-hours coverage went from none to around the clock. - **Resolved without a person.** Not tracked → 62% - **Average answer.** A queue → Under 2s - **After hours.** Closed → 24/7 Illustrative figures. Not a report from a named client. The case study is on [https://implara.com/portfolio#voice](https://implara.com/portfolio#voice). ## Local professional practice Small business. AI personal assistant. Services: Inbox, Owner approval. The owner was the inbox, the calendar, and the collections desk. An assistant now sorts mail, drafts follow-ups and invoice reminders, and leaves a morning brief. Nothing is sent until the owner approves it. Representative engagement. Client details and figures anonymized and illustrative. ### What we did - **Inbox triage.** Each morning the inbox is sorted into what needs a reply, what can wait, and what is noise. - **Calendar and scheduling.** It proposes times from the owner’s calendar and holds a slot only after the owner agrees. - **Follow-ups.** Draft follow-ups are ready the same hour, instead of the next day. - **Invoice reminders.** Unpaid invoices are flagged, and a reminder is drafted in the owner’s voice. - **Daily brief.** A short morning brief lists what changed, what is waiting, and what needs a decision. - **Owner approval.** Every outbound note stays a draft until the owner approves the send. ### Results 6 hours back each week: Same hour Follow-up drafts, None Sends without approval. Follow-ups moved from the next day to the same hour. - **Owner time on routine admin.** Baseline → About 6 hours/week back - **Follow-up response.** Next day → Same hour - **Sends without approval.** Ad hoc → None Illustrative figures. Not a report from a named client. The case study is on [https://implara.com/portfolio#assistant](https://implara.com/portfolio#assistant). ## Local service business Home services. Lead capture and follow-up. Services: Qualification, Booking. Inquiries from the site sat for hours. A chat and the form now ask a few qualifying questions, reply at once, file the lead, and offer a time to book. Representative engagement. Client details and figures anonymized and illustrative. ### What we did - **Qualify the request.** The site chat and the form ask what the job is, where it is, and when it is needed. - **Instant reply.** A first reply goes out in under a minute, while the person is still on the page. - **Client record.** The lead is written into the client list with the answers attached, so nobody retypes them. - **Booking.** When the request is a fit, the next step is a booked consult rather than another email. ### Results 30% more booked consults: Under 1 min First reply, Filed Leads with their answers. The first reply moved from hours to under a minute. - **First reply.** Hours → Under 1 minute - **Booked consults.** Baseline → 30% more Illustrative figures. Not a report from a named client. The case study is on [https://implara.com/portfolio#leads](https://implara.com/portfolio#leads). ## Growing software company Early-stage product. Cloud and operations cleanup. Services: Infrastructure, Releases. Releases were a weekly event, someone had to watch them, and the cloud bill kept climbing. We described the infrastructure as code, made a release an ordinary day, and watched the paths customers actually use. Representative engagement. Client details and figures anonymized and illustrative. ### What we did - **Infrastructure as code.** The servers, networks, and settings are described in code, so a change is reviewed before it runs. - **Routine releases.** A pipeline builds, tests, and releases on every accepted change, without a maintenance window. - **Monitoring.** Alerts sit on the paths customers use, so a quiet failure is visible before they write in. - **Cost.** Idle capacity came out, and what remained was sized to the real load. ### Results 35% lower monthly cloud spend: Daily Releases, None Planned downtime. Releases moved from weekly to daily, with no planned downtime. - **Monthly cloud spend.** Baseline → 35% lower - **Release cadence.** Weekly → Daily - **Release downtime.** A window → None Illustrative figures. Not a report from a named client. The case study is on [https://implara.com/portfolio#devops](https://implara.com/portfolio#devops). ## Contact Write [ask@implara.com](mailto:ask@implara.com) or use [the contact page](https://implara.com/contact). The concierge is on the same page.